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Seo is the optimization of sites for search engines, is currently the most used in web promotion and On Page strategies that allows you to locate your website in the first positions of the results by consulting the most popular or most popular search engines of the network.
To obtain better results you must work constantly and it must be an original content fundamentally since it is very important to offer a unique and quality service.
Before starting a search engine optimization (SEO) project, it is important to understand the process that we apply to an SEO campaign to be effective. To do this, we divide the process into the 5 steps shown below and describe the activities involved in each of these steps. Our 5 step SEO process ensures that your business gets the most out of our services.
We learn about the business, the website and the customer's competence in order to have clear information that can be used in the other stages of the project.
Project Summary : Have the business information, the client's objectives and any other information necessary to properly complete the discovery process.
SEO Audit : Create baseline for the current SEO performance of the website based on onsite and offsite factor analysis.
Keyword Research : Define possible keywords based on the business objectives described in the project briefing and in the SEO Audit.
Competitive Analysis: Define SEO competitors based on the keyword search and determine areas of opportunity and risk.
Create an SEO strategy and a project plan that clearly describes deliveries and generate measurable business objectives.
On-page strategy : Document with a plan of concrete actions to introduce changes in the code of the website and content and thus optimize it for search engines.
Off-page strategy : Determine possible partners and opinion leaders to generate the link-building and public relations strategies, which align with the focus and timing of the project.
Content Strategy : Create programming and calendar for the contents of the website, outreach campaigns, press releases and social media.
Planning of the measurement: Generate short-term and long-term measurable objectives document to evaluate the performance of the SEO process.
Implement the recommendations of the On-Site Strategy and content through the development or collaboration with the client.
Technical application : Implement modifications to the web code based on on-site strategies. Changes in elements such as meta information, labels, canonical links, no follow links and internal links. Check robots.txt, site map, Google Analytics account and Google Webmaster Tools for the domain. You can even make changes in the social media strategy.
Content implementation : Adjust the text of the web page based on the content strategy to reflect the specific keywords of the keyword document.
Implement the project plan of the Off-Site Strategy and content, through influence factors and content exchange.
Content creation : Create quality content based on the Content Strategy.
Scope of the influence factor : Get in touch with potential partners with the aim of publishing content on their websites that include links to our client's website.
Periodic reporting plan that includes the analysis of campaign performance, monitoring of objectives and adjustment of the project based on the results.
Monthly performance report : Document the current status of objectives, campaign metrics, completed tasks and plan for the following month.
Quarterly report : Overall vision of the campaign and adjustments in the project plan based on the results obtained.